Monthly Marketing Report —
#owner/anton #audience/management #status/draft
Period: <1–30 Mon> · Prepared by: Anton · For: Abib / management · Date sent:
Monthly lens only. Do not restate weekly numbers — aggregate them. Every section answers: which direction is this moving, are we on/off target, and what decision does it force? If a row has no target yet, add one to Benchmarks — an actual with no target is noise.
1 · Executive summary
3–5 bullets, max. Written last.
- Headline: the one number that defines the month (e.g. Net Revenue, blended ROAS) — value, MoM %, vs target.
- Won: the single biggest win and why it happened (so it’s repeatable).
- Lost / at risk: the single biggest miss and the root cause (not blame).
- Decision needed: the one thing you need from Abib this month — budget, headcount, a call. If none, say “none — FYI only.”
2 · Revenue & efficiency
Source: <App / sheet>. See KPI_Definitions. Scope: Omzet, Ads (ex & incl PPN), Pesanan, Pengunjung + derivations only — no margin/profit (no reliable fee data).
| KPI | Target | This month | Last month | Δ MoM | vs Target |
|---|---|---|---|---|---|
| Omzet (GMV) | |||||
| Blended ROAS | |||||
| Ad spend (ex PPN) | |||||
| Ad spend (incl PPN) | |||||
| Iklan % of Omzet |
Read: 2–3 sentences. What drove the Omzet delta — volume (Pesanan/Pengunjung) or price (AOV)? Did ROAS hold while Omzet moved? (Efficiency holding through a volume drop is a different story than efficiency collapsing.)
3 · Channel breakdown
One row per active channel. Owner in brackets so accountability is visible.
| Channel | Owner | GMV | ROAS / ACOS | Δ MoM | Note |
|---|---|---|---|---|---|
| Shopee | Firyal/Irfan | ||||
| TikTok Shop | Firyal/Irfan | ||||
| Internal ads (Meta/Google) | Kiki/Diky | ||||
Read: which channel is carrying the month, which is dragging, and what you’re doing about the drag.
4 · Funnel & conversion
Where money leaks. See KPI_Definitions.
| Metric | Target | This month | Δ MoM | Where the drop-off is |
|---|---|---|---|---|
| CTR | ||||
| CVR | ||||
| AOV |
Read: one sentence naming the weakest stage and the fix owner.
5 · Marketplace health
Leading indicators — these move before revenue does.
| Metric | Target | This month | Δ MoM |
|---|---|---|---|
| Store rating / score | |||
| Stock availability % | |||
| Listing completeness % |
Read: any health metric sliding is an early warning. Flag it here before it shows up in Section 2 next month.
6 · Partnerships (affiliate & KOL)
Source:
| Metric | Target | This month | Δ MoM |
|---|---|---|---|
| Affiliate GMV | |||
| KOL CPA | |||
| Active creators |
Read: is the creator base growing, and is KOL CPA still below the point where it beats paid ads?
7 · Content & team throughput
Not a performance review — just capacity and output signal.
| Metric | Target | This month | Note |
|---|---|---|---|
| Content output volume (Surya) | |||
| Daily task completion % | 100% | ||
| Weekly task accumulation % | 55% |
Read: was the team a bottleneck this month? Under- or over-loaded?
8 · Next month — priorities & asks
Three, max. Each with an owner and a success metric. This is what makes the report forward-looking instead of a rear-view mirror.
— owner: · success = <metric/target>
Budget / resource ask: <specific number and what it buys, or “none”>
Retrospective on any campaign that closed this month → log a post-mortem, don’t bury it in here.