Post-Mortem —
#brand/ #channel/ #status/archived
Ran:
Result vs target
| KPI | Target | Actual | Δ |
|---|---|---|---|
| GMV | |||
| ROAS/ACOS | |||
| CVR |
What worked
What didn’t
Why (root cause, not blame)
Keep / change next time
One concrete change, assigned to one person. Link it into the relevant playbook so the lesson survives.