05 · Playbooks & SOPs — MOC
Repeatable how-to, so quality doesn’t depend on who’s on shift. Owner: Marketing Lead.
- + New SOP from template
- Product_Launch_Playbook (to fill)
- Campaign_Execution_Playbook (to fill)
- KOL_Affiliate_Onboarding_Playbook ✅ (cross-role: MS executes · Anton approves · Surya assets — Phase 4)
- Daily_Marketplace_Ops_SOP ✅ (cross-role DA↔MS: rating/health · daily PIC Report · weekly campaign registration, split per PIC — Phase 4)