00 · Master Map of Content
Top-level index for the Arkanza Marketing KB. Each link below is a domain MOC.
Domains
- 01 · Company & Strategy — who we are, brand architecture, positioning, OKRs
- 02 · Brand Guidelines — per-brand identity, voice, visual, batik story
- 03 · Products & Catalogue — batik knowledge, SKU logic, pricing
- 04 · Channels & Marketplaces — one profile per marketplace
- 05 · Playbooks & SOPs — repeatable how-to
- 06 · Campaigns — calendar, briefs, post-mortems
- 07 · Performance & Data — KPI definitions, reporting
- 08 · Team & People — org, RACI, roster, training
- 11 · Partnerships — affiliate & KOL network (cross-cutting brand × channel; added Phase 4)
Roles & Operations (sub-project)
- 09 · Roles & Operations — per-position JD → SOPs → worksheets → templates
- 10 · Tools — one node per tool (Kalodata, Claude, Sheets…) (to build)
Meta
- Tagging_Convention — the tag system that carries brand + marketplace
- KB_Governance — owners, cadence, single-source-of-truth rules
- KB_Coverage_and_Gaps — build punch-list: what’s filled, gaps, proposed homes
- App_Schema_Reference — how KB domains map to the Marketing HQ app tables
Core dimensions (use as tags, never folders)
#brand/ · #channel/ · #funnel/ · #owner/ · #status/