Arkanza Marketing Knowledge Base
The single source of truth for how Arkanza’s marketing division thinks, decides, and operates.
What this is
A structured, Obsidian-friendly knowledge base built around eight core knowledge domains (01–08), plus a dedicated Partnerships domain (11 · affiliate & KOL, added in Phase 4 as a cross-cutting brand × channel motion) and the Roles & Operations overlay (09 · per-position operating systems, 10 · Tools). Brand and marketplace are handled as tags/metadata, not nested folders — this keeps the structure shallow and stops the brand × marketplace matrix from exploding into dozens of empty folders.
Two systems, one line between them
- Custom App (Marketing HQ) = system of record. Live, operational, queryable data: SKUs, campaign status, KPI numbers, task assignments.
- This KB / Obsidian = system of understanding. Durable knowledge: why we do things, playbooks, brand logic, post-mortems, strategy.
Rule of thumb: if it changes weekly and you’d want to filter or sort it, it belongs in the App. If it explains, teaches, or decides, it belongs here.
How to navigate
Start at 00_MASTER_MOC (the master Map of Content). Every domain folder has its own _MOC page that links to the notes inside it.
The one thing that keeps this alive
A KB doesn’t fail because the folder tree was wrong — it fails because nobody updates it. Every domain has a named owner and a review cadence. See KB_Governance.
Folder map
| # | Domain | Owner (role) |
|---|---|---|
| 01 | Company & Strategy | Marketing Lead / Manager |
| 02 | Brand Guidelines | Brand Strategist / Creative Leader |
| 03 | Products & Catalogue | Marketplace Ops |
| 04 | Channels & Marketplaces | Channel Specialists |
| 05 | Playbooks & SOPs | Marketing Lead |
| 06 | Campaigns | Marketing Manager / Lead |
| 07 | Performance & Data | Marketing Lead (+ future Data role) |
| 08 | Team & People | Marketing Lead |
| 11 | Partnerships (Affiliate & KOL) | Marketplace & Affiliate Specialist + KOL |
| 99 | Meta (conventions, templates, schema) | Marketing Lead |
Language note: structural/meta pages are in English; brand- and team-facing content pages (02, 05, campaign briefs) should be authored in Bahasa Indonesia.