Tools — MOC

One node per tool the team operates — the sheets, the file store, the ad managers, the AI. Each SOP links the tool nodes it uses; each tool node lists the SOPs that touch it (wired as SOPs are written). Tools are shared: #type/tool #scope/general.

App vs KB boundary. These nodes describe what a tool is, who uses it (by position), and what it holds — not live data. Operational values live inside the sheet/app; the node points there and never restates it. See KB_Governance.

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Sheets (Google Sheets — the working stations)

• Laporan_Marketing_Sheet — master marketing report (“Antonio - Laporan Marketing ALL”); also holds the operational PIC map.
• Analisa_Sheet — campaign / ads performance analysis.
• Log_Stok_Sheet — stock availability log (ties to the Stock availability % KPI).
• Monitoring_Harga_Sheet — price & promo monitoring vs discount-ceiling rules.
• Product_Master_Sheet — marketing product master (PID · status · kelengkapan listing · A/B); v1 built (Product_Master_Marketing_v1.xlsx), awaiting Anton’s adoption to Drive.
• Affiliate_Tracking_Sheet — affiliate listing/tracking (approach, new joins, conversions); v1 built (Partnerships_Tracker_v1.xlsx · tab Afiliasi), awaiting Anton’s adoption to Drive.
• KOL_Tracking_Sheet — KOL status + sample tracking + content performance; v1 built (Partnerships_Tracker_v1.xlsx · tabs KOL/Sample_KOL), awaiting Anton’s adoption to Drive.

Platforms & infrastructure

• Google_Drive — shared file store for published deliverables + raw dumps.
• Marketplace_Ad_Managers — Shopee Ads, TikTok Ads / GMV Max, Tokopedia, Lazada ad consoles.
• Claude — AI assistant (content drafting, analysis, and this KB build via Claude Code).
• AI_Content_Production_Tools — AI generation tools for content (image/visual · audio/VO · video · Canva); specific products unconfirmed (flagged), used by AI Content Creator.

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Related

_Roles_MOC · KPI_Definitions · KB_Coverage_and_Gaps · KB_Governance