Analisa Sheet
Campaign / ads performance analysis station — where numbers become decisions (scale, pause,
optimize). #type/tool #scope/general
- Type: Google Sheet
- Used by (position): Digital Advertiser, Superoperator
- Holds / does: per-campaign / per-ad analysis; feeds pause & scaling decisions (ROAS vs breakeven, ACOS, CTR/CVR).
- App vs KB: live analysis lives in the sheet; KPI definitions + benchmark targets are defined once in KPI_Definitions / Benchmarks and only linked here.
- Access / source: Google Drive (shared).
- SOPs that use it: (wired as SOPs are written — e.g. DA ads-optimization SOP)