Marketplace Ad Managers
The in-platform ad consoles where campaigns are created, funded, and optimized.
#type/tool #scope/general
- Type: Marketplace ad platforms — Shopee Ads, TikTok Ads / GMV Max, Tokopedia, Lazada.
- Used by (position): Digital Advertiser (primary), Superoperator (oversight)
- Holds / does: campaign setup, budget/bids, in-platform ACOS/ROAS; source data for the Analisa_Sheet.
- App vs KB: live campaign data lives in each console; the KB holds the how (SOPs) and the rules (breakeven ROAS → pause thresholds, once resolved). Breakeven ROAS per brand is parked pending — see Plan.
- Access / source: per-marketplace seller/ads accounts. GMV Max context in GMV_Max_Data_Pack.
- SOPs that use it: (wired as SOPs are written — DA ads-setup / optimization / pause SOPs)