Roles & Operations — MOC
Index of every position operating system and the single home for the build tracker. Each position hub wires JD → Task Breakdown → SOPs → Worksheet → Templates into the shared Knowledge (domain 01–08) and Tools it uses.
Architecture, node model, conventions, and the per-artifact standard live in _Roles_System_Charter. Roadmap + locked decisions live in Plan; running handover in Progress. This MOC is the build tracker + hub index only (moved here from the charter so there is one home for status).
Role hubs
Positions are position-based — each hub describes the role, usable by whoever holds it. Who currently holds each position → Org_Structure_and_RACI. (Hubs are built one position at a time; links below resolve as each hub node is created.)
| Position | Hub | Escalates to | Status |
|---|---|---|---|
| Digital Advertiser | _DA_Hub | Superoperator → Marketing Lead | ✅ complete (JD · breakdown · 16 SOPs · worksheet · scorecard · 3 templates · hub) |
| Superoperator / Deputy | _Superoperator_Hub | Marketing Lead | ✅ complete (JD · breakdown · 7 SOPs + DA-reuse · worksheet · scorecard ✅ · hub) |
| Marketplace & Affiliate + KOL | _MS_KOL_Hub | Superoperator → Marketing Lead | ✅ complete (JD · breakdown · 6 SOPs + 2 cross-role playbooks · worksheet · scorecard ✅ · hub · 11_Partnerships) |
| AI Content Creator | _AICC_Hub | Superoperator → Marketing Lead | ✅ complete (JD · breakdown · 7 SOPs · worksheet · scorecard v1⚠ · Prompt_Library + QC template · hub) |
| Marketing Lead | _Marketing_Lead_Hub | Senior Leadership (Abib/Hanivan) — closes RACI loop | ✅ complete (JD · breakdown · 11 SOPs · worksheet · scorecard ✅ · hub · 3 domain nodes) |
Outsourced ads group = Anton-run, not a documented role.
Build tracker
Each position ships six artifacts (the five buckets + hub). ✅ done · 🔄 in progress · ☐ to build.
| Position | JD | Task Breakdown | Missing-scope | SOPs | Worksheet + KPI Scorecard | Templates | Role Hub |
|---|---|---|---|---|---|---|---|
| Foundation / Standard | — | — | — | — | — | — | ✅ scaffold + _Standards (7 templates) + methodology + KPI restructure |
| Digital Advertiser | ✅ revised | ✅ revised | ✅ folded in | ✅ 16 SOPs | ✅ worksheet + scorecard | ✅ 3 (Brief · A/B Log · Refresh Req) | ✅ _DA_Hub |
| Superoperator | ✅ revised | ✅ revised | ✅ folded in | ✅ 7 SOPs (+ DA reuse) | ✅ worksheet + scorecard ✅ locked | — (reuse reporting) | ✅ _Superoperator_Hub |
| Marketplace + KOL | ✅ revised | ✅ revised | ✅ folded in | ✅ 6 SOPs (+ 2 cross-role 05) | ✅ worksheet + scorecard ✅ locked | — (reuse onboarding/reporting) | ✅ _MS_KOL_Hub |
| AI Content Creator | ✅ revised | ✅ revised | ✅ folded in | ✅ 7 SOPs | ✅ worksheet + scorecard ✅ locked | ✅ QC Checklist (+ Prompt_Library node) | ✅ _AICC_Hub |
| Marketing Lead | ✅ revised | ✅ pre-built | ✅ folded in | ✅ 11 SOPs (oversight → route down) | ✅ worksheet + scorecard ✅ locked | — (reuse Brief · PostMortem · Reporting) | ✅ _Marketing_Lead_Hub |
Cross-project — resolved (Phase 7–8): ✅ KPI weights + penalty + rollup · ✅ breakeven ROAS per marketplace (Unit_Economics/Benchmarks) · ✅ A/B method & cadence · ✅ pricing + discount ceilings · ✅ brand guides (4) · ✅ 3 “dalam pengembangan” items built as SOPs. PIC map = App (out of KB scope).
Remaining (operational / not KB-authoring): adopt Product_Master_Marketing_v1.xlsx +
Partnerships_Tracker_v1.xlsx to Drive · connect Cloudflare (Anton) · seed App Hub (app-repo agent) ·
Campaign_Calendar dated entries (App /calendar) · role-holder validation of Superop Bagian 2 ·
generate SOP/scorecard Drive deliverables.
Publish + App integration (Phase 8)
| Deliverable | Status |
|---|---|
| Residual content finalized (ROAS gross-up, discount ceilings, sub-brand voice, handles, KPI targets) | ✅ done |
| _Hub_Integration_Mapping (KB → App Hub seed spec) | ✅ done (for app-repo agent) |
| KB ↔ App deep-links (hubs · scorecards · calendar · brand guides) | ✅ done |
| Quartz + Cloudflare publish stack (setup) | ✅ config + steps; first build on Cloudflare (Anton connects) |
| Link/orphan audit | ✅ done — no orphan role nodes; no duplicated shared knowledge; new links resolve |
| Drive fillable/formal deliverables (docx/xlsx) | 🔄 to generate + adopt |
| App Hub DB seeding | ☐ app-repo agent (uses mapping spec) |
Review cadence (governance)
Who reviews what, how often — keeps the KB from drifting from reality.
| Artifact | Owner / reviewer | Cadence | Trigger |
|---|---|---|---|
| SOPs (per role) | Role-holder + Superoperator | Quarterly | + on process change |
| KPI scorecards + weights/targets | Marketing Lead (Anton) | Quarterly | + when data invalidates a target |
| Unit_Economics / Benchmarks (ROAS, fees, margin) | Marketing Lead | Monthly | + on marketplace fee / COGS / price change |
| Pricing_Architecture (tiers, discount ceilings) | Marketing Lead → Senior Leadership | Quarterly | + on significant price/promo decision |
| Brand guides | Creative owner + Lead | Half-yearly | + on brand repositioning |
| Campaign_Calendar | Marketing Lead | Monthly (plan) + weekly (pipeline) | — |
| Hubs / _Hub_Integration_Mapping / links | KB maintainer | On each publish | + when App routes/UUIDs change |
| Org / RACI | Marketing Lead | Half-yearly | + on hires/role change |
Publish flow: edit markdown (source of truth) → commit → Cloudflare rebuilds the read site → App Hub links stay valid (single-source; never copy KB into App/Drive).
The five buckets (tag views, not folders)
Knowledge is atomic; artifact-type is a tag, surfaced as an “all X” view:
- Knowledge
#type/knowledge— shared domain nodes (01–08), linked never copied. - Tools
#type/tool— _Tools_MOC (sheets, Drive, ad managers, Claude). - SOPs
#type/sop— role-specific in09/<role>/SOPs/; cross-role playbooks in05. - Worksheet
#type/worksheet— the live working station each role fills. - Template
#type/template— reusable blank docs/sheets an SOP fills.
Role tags: #role/da #role/superop #role/ms-kol #role/aicc #role/lead (+ #scope/general
for shared nodes). Full convention → Tagging_Convention.
Related
_Roles_System_Charter · _Tools_MOC · KB_Coverage_and_Gaps · KPI_Definitions · Org_Structure_and_RACI · Plan · Progress