Campaign Brief —
#brand/ #channel/ #funnel/ #owner/ #status/draft
Requested by: · Date: · Go-live: · Ends:
1. Objective
What business outcome? (e.g. GMV target, new customers, clear slow stock.) One sentence.
2. Brands & channels
Which #brand/ on which #channel/. Note if mechanics differ per marketplace.
3. Audience
Who, and what do we know about them (link Positioning_and_Segments).
4. Offer & mechanics
Discount / bundle / voucher / gift. Tie to promo event (payday, 9.9…). Respect margin floor in Pricing_Architecture.
5. Key message & angle
The one thing the customer should take away. Batik story hook if relevant.
6. Deliverables needed from Creative
List assets + format per channel + deadline. This section is the Anton⇄Creative handoff — be specific.
7. Budget & KPI target
Spend cap + the KPIs this will be judged on.
8. Owner & sign-off
Accountable person + approver (Abib/Anton).